Biking is a lifestyle.

Riders from around the world trade their hard-earned dollar for top quality bicycles. They want to ride hard and they want their products to perform.

There are two types of biker. One gets a new ride every year and then flips it for the latest and greatest. The other find their perfect steed and wants to keep it in perfect condition for years to come.

Either way, riders want their bike to look fresh and stay that way.

That’s where we come in.

Designed, engineered and tested in Whistler, B.C.


Read the RideWrap story on Mountain Life.

Our Team

Callum Rostron

Director & Co-Founder

Riding: Technical trail guy.

What he’s about: Operations extraordinaire. Callum keeps our shops running and your purchases churning out.

Connect with Callum on LinkedIn.

Dan Seguin

Product Director & Co-Founder

Riding: Flow jump guy.

What he’s about: A tried and true builder, Dan develops products, processes, experiences, and whatever else.

Connect with Dan on LinkedIn.

Setting the standard in bicycle protection.

RideWrap is a rider owned organization. We’ve built our team on a shared passion for the sport and for the products we make. We’ve taken the time to develop precisely engineered products, getting our hands and bikes dirty to ensure the best protection for your ride and the best customer experience, day in day out. Our promise is that each and every protection product will protect your bike with outstanding durability, performance, appearance, and overall quality.

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